Where to Stay in St. Moritz

There are some beautiful accommodation options in St. Moritz, especially if you’re visiting for the ICE and want to stay close to the event’s luxury atmosphere.

For a classic, high-end experience, these are the top 3 iconic hotels: Grand Hotel des Bains Kempinski, Badrutt’s Palace Hotel and Kulm Hotel St. Moritz. They all offer stunning lake views, historic prestige, and easy access to the social scene surrounding the event.

These hotels lean into heritage luxury, with grand interiors, exceptional service, and a long-standing connection to St. Moritz’s elite winter culture, But of course this does come at a heavy price especially during the event period.

If you prefer something more flexible or contemporary, you could also consider booking an apartment through Airbnb, which is what I did. This can be a great option if you’re travelling in a group or want a more relaxed, private base while still enjoying the luxury experience during the day.

When Should You Book Accommodation?

Immediately!!!

The minute the dates are announced, book your hotel.

St. Moritz is small. Inventory is limited. And during major winter weekends, rooms disappear fast, especially at iconic properties.

And yes – The prices will be surged because of this, they know wealthy people will be flying in and wanting to stay in the hotels, so prices on a normal week will not be reflected. Were talking £1-5k for the weekend and for the nicer hotels even £10k+.

We were extremely lucky to secure somewhere relatively late, but I would not rely on that again. If you’re planning for 2027 or beyond, treat accommodation as your first priority, even before flights.

Because once the lake freezes and the cars arrive, the whole town is already in motion.

Dressing for the ICE St. Moritz is part of the experience. The event sits at the intersection of luxury fashion, winter travel, and motorsport culture, so your outfit should balance warmth, practicality, and statement style especially if you’re planning to capture content or attend VIP areas.

Footwear for Ice Conditions

Because the event takes place on a frozen lake, grip and stability are essential. Choose:

• Waterproof winter boots with strong traction
  
• Low heels or structured flat boots
  
• Avoid thin soles or stilettos, as the ice surface can be uneven
  

Moon boots was the popular choice this winter, a lot of attendees had them including myself. And I can vouch for them, they were comfortable and warm and paired well with any outfit. I complimented the boots with a A black vegan leather Jumpsuit from Manière de Voir and a long faux fur coat to drape over.

Statement Outerwear

Long structured fur coats were very seen left right and centre, but that doesn’t mean you have to follow, but its definitely a good choice, the oversized look allows the contrast for something fitted underneath , and of course the fur is warm and cosy . Its bold while staying warm in the alpine temperatures.

Accessories & Après Layering

Accessories complete the luxury winter aesthetic while adding practicality: You will be surprised to find out it is very very Sunny. You will need sunglasses if you don’t want to be squinting the whole time.

Gloves is another must, although you might have to take them off sometimes to use your phone, insulated gloves will be a life saver when it starts getting late.

Scarves as well to keep the neck and chest warm, ear muffs too for the ears. But my personal favourite was the fur headbands, they kept my ears warm, hair off my face and went with almost all the outfits I had.

Style Tip: Dress for the Camera

The ICE St. Moritz is highly visual, so consider outfits that photograph well against the snow backdrop:

• Monochrome looks or strong contrasts (all-black or all-white styling works beautifully)
  
• Textured fabrics like wool, leather, or cashmere
  
• Clean silhouettes that stand out against the bright Alpine landscape
  

If you’re searching what to wear to ICE St. Moritz, the answer is simple: luxury winter fashion with practical elegance. The event is as much a style moment as it is a motorsport one.

How to Get There

Travelling to St. Moritz is part of the luxury experience, and there are several seamless options depending on your style of travel.

Flight options:
Most international travellers fly into Zurich or Milan, both of which offer scenic onward routes into the Alps. From Zurich, the journey takes around 3 hours; from Milan, approximately 5 hours depending on conditions. But Milan majority of the time will be a cheaper route

Train travel:
If you go the Milan route you get to go on the Bernina Express which you change in Tirano to get. This offers a For a cinematic Alpine journey, Panoramic windows and mountain landscapes make this a popular choice for luxury travellers who want the experience to start before they even arrive.

Private transfers:
Many ICE guests opt for private car transfers from Zurich or Milan it takes around 2.4 hours but there might be traffic as quite a few people chose this because of the door-to-door convenience, flexibility and winter weather. Some may even get a helicopter to St. Moritz